What the hell am I talking about?

How could an energy drink help a massively out of control political conflict?

I’m not talking about the drink here, I’m talking about the company, and I’m not talking about the Gaza conflict alone, I’m talking about the world, and of course I’m talking out my ass, mainly out of sadness, and frustration, and feeling helpless towards people on both sides of the fences in a very bloody, brutal battle, not just in Gaza, but many places.

But here’s my point, and this is something I’ve been meaning to write since Red Bull sent that Austrian “space diver” half way to the moon and spent 50 million dollars on a stunt.

Imagine if Red Bull, or any of these bazillion dollar companies, like Google, or Facebook, or Apple, or any of these other massive, “cool” corporations actually gave a shit about the world like they claim to?

These companies are so “alternative lifestyle” when it comes to making billions of dollars, but then, when it’s time to step up, they just discard the heart and soul of the basic philosophy of the alternative lifestyle, which is, of course, PEACE AND FREEDOM.

It makes me sad to see so much action, and so little backbone behind it. Where’s the punk rock foundation that helped build that “alternative” world? Hell, even Hip Hop started out punk and revolutionary.

People who really live the life know, and we want peace.

I’m sure the people of Red Bull want peace as well, but wouldn’t it be amazing if they stepped up and took a stand for peace?. Wouldn’t it be amazing if some company like Red Bull devoted millions of dollars towards peace. If they devoted money and time and effort towards ideas and revolutionary concepts not only for snowboarding movies, but real life change?

If Red Bull just put their money up and said,

“HEY, WE’RE RED BULL AND WE WANT PEACE AND EVEN THOUGH WE DON’T KNOW HOW TO ACHIEVE PEACE WE’RE GONNA DEDICATE MILLIONS OF DOLLARS TO AT LEAST TRYING TO ACHIEVE PEACE, IF YOU HAVE ANY IDEAS, CALL US!”

I myself don’t have the answers, but maybe there’s someone out there who does, and their ideas are just floating around in their head, waiting for the money to help put their ideas into the world, which eventually might help make a change, towards peace.

I personally have nothing against “extreme sports.” We get it, Red Bull, you own that “MARKET.” Does that mean you couldn’t sponsor community gardens somewhere, or help bring clean water supplies to people in need, or build community centers in war-torn countries where kids could all meet in peace and get a chance to learn about hip hop or BMX biking or even what it means to have five minutes of childhood without the fear of being shot?

Is that too much to ask? That you guys show a little emotion? Show a little effort?

Because trust me, Your drink alone won’t save the world.